Grove Collaborative, the San Francisco-based e-commerce startup that opened its first East Coast office in Portland in 2018, is expanding its footprint in the Forest City, according to a news release.

The company, which operates a direct-to-consumer e-commerce platform that sells natural home, health, and beauty products, has announced plans to base a new accounting team in Portland. That team will consist of at least seven employees, according to the company.

It originally opened its Portland office to house its “community happiness” (i.e., concierge-style sales and customer service reps) team outside the Bay Area. Since then it has expanded its footprint; it now employs 176 full- and part-time employees at its 123 Middle St. and 1 Canal Plaza locations.

“We started off with our Community Happiness team here, added a creative team, and we are growing so quickly that our San Francisco-based leadership decided to base the new accounting team in Maine,” Kara Kitchen, talent recruiter at Grove Collaborative, said in a statement.

“As expected, the talent in Maine is superb,” said Matt Bray, director of community connection at Grove Collaborative. “We have found amazing people who do excellent work and who truly align with our company’s values and mission. As we grew, we quickly recognized that we could leverage this talent pool and our locations here to house more of Grove’s key departments. Maine has been an amazing fit for Grove and adding more teams here just makes sense.”

Maine & Co. assisted Grove Collaborative in its decision to open and subsequently expand its Portland office.

Grove Collaborative has raised more than $200 million in venture capital, according to Crunchbase.

“And the Portland location has been key to this growth,” Ashley Pringle, Maine & Co.’s vice president of operations, said in a statement. “The company has recently added Roven, a clean beauty site, and has acquired two companies in the health and wellness sector. They are thriving with a committed workforce in Portland and we are excited to see this company continue its investment in Maine.”